Ecolibra = Natural Equilibrium
Privacy Policy
Last Updated: May 2nd, 2026
Privacy Policy
Ecolibra respects your privacy. This Privacy Policy explains how we collect, use, share, and protect your personal information when you visit our website, place an order, contact us, subscribe to emails, or interact with our products and services.
By using our website, you agree to the practices described in this Privacy Policy.
Throughout this Policy, “Ecolibra,” “we,” “us,” and “our” refer to Ecolibra. “You” and “your” refer to any visitor, customer, or user of our website.
1. Information We Collect
We may collect personal information from you when you visit our website, place an order, create an account, contact us, subscribe to our email list, or interact with our website.
The information we collect may include:
- Name
- Email address
- Phone number, if provided
- Billing address
- Shipping address
- Order details
- Payment-related information
- Account information, if you create an account
- Messages or inquiries you send to us
- Product preferences or customer service information
- Website activity and browsing behavior
We may also collect certain information automatically when you use our website, including:
- IP address
- Browser type
- Device type
- Pages viewed
- Time spent on the website
- Referring website or source
- Shopping cart activity
- Cookies and similar tracking technologies
2. Payment Information
When you make a purchase, your payment information is processed through secure third-party payment providers.
Ecolibra does not directly store your full credit card or payment card details. Payment processors may collect and process your payment information according to their own privacy policies and security practices.
3. How We Use Your Information
We use your personal information to operate our business, fulfill orders, improve our website, and communicate with you.
We may use your information to:
- Process and fulfill orders
- Send order confirmations
- Provide shipping and tracking updates
- Respond to customer service requests
- Process returns, refunds, or order issues
- Improve our website and customer experience
- Personalize your shopping experience
- Send marketing emails, if you subscribe
- Prevent fraud, unauthorized activity, or misuse of our website
- Maintain website security
- Comply with legal, tax, and business obligations
We only use your personal information for legitimate business purposes and as permitted by applicable law.
4. Cookies & Tracking Technologies
Our website may use cookies and similar technologies to help the website function properly, improve performance, understand visitor behavior, and support marketing or analytics.
Cookies may help us:
- Remember items in your cart
- Keep you logged into your account
- Understand how visitors use our website
- Improve website design and performance
- Measure marketing effectiveness
- Provide a more personalized shopping experience
You can adjust your browser settings to refuse or delete cookies. However, some parts of the website may not function properly if cookies are disabled.
5. Analytics & Advertising
We may use third-party tools such as website analytics, advertising platforms, email marketing tools, or similar services to better understand how customers interact with our website.
These tools may collect information such as your device type, browser, pages visited, general location, and interactions with our website.
We do not sell your personal information for money. However, some privacy laws may define certain advertising, analytics, or tracking activities as “sharing,” “selling,” or “targeted advertising.” Where required by law, you may have the right to opt out of those activities.
6. Email Marketing
If you subscribe to our email list, we may send you product updates, skincare education, promotions, launch announcements, and brand news.
You can unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
We do not require you to subscribe to marketing emails in order to make a purchase.
7. How We Share Your Information
We may share limited personal information with trusted third parties who help us operate our business and provide services to you.
This may include:
- Payment processors
- Shipping carriers
- Website hosting providers
- Email marketing providers
- Analytics providers
- Advertising platforms
- Fraud prevention tools
- Customer service tools
- Professional advisors, such as accountants or legal advisors
We share only the information needed for these providers to perform their services.
We may also share information if required to comply with the law, protect our rights, prevent fraud, enforce our policies, or respond to legal requests.
8. Shipping & Fulfillment
When you place an order, we may share your name, shipping address, email address, phone number if provided, and order details with shipping carriers or fulfillment service providers.
This allows us to process, package, ship, and deliver your order.
9. Customer Service Communications
If you contact us with a question, order issue, return request, product concern, or general inquiry, we may collect and store the information you provide so we can respond and keep accurate business records.
Please avoid sending sensitive medical information through our contact forms, email, or website.
10. Sensitive Information
Ecolibra is a cosmetic skincare brand. Our products are not intended to diagnose, treat, cure, or prevent any medical condition.
We do not intentionally collect medical information or sensitive health information through our website. If you contact us about your skin, please avoid sharing medical records, diagnoses, or sensitive health details.
Any skincare information you voluntarily provide is used only to respond to your inquiry and provide general customer support.
11. Product Reviews & User Content
If you submit a product review, testimonial, photo, comment, or other content, we may display that content on our website, product pages, marketing materials, emails, or social media.
By submitting content to Ecolibra, you give us permission to use, reproduce, edit, publish, and display that content for business, marketing, and promotional purposes.
Please do not submit personal information that you do not want publicly displayed.
12. Data Retention
We keep personal information only as long as necessary for the purposes described in this Privacy Policy.
This may include retaining information to:
- Fulfill orders
- Provide customer support
- Maintain business records
- Comply with legal and tax obligations
- Resolve disputes
- Prevent fraud
- Enforce our policies
When personal information is no longer needed, we may delete, anonymize, or securely store it according to our business and legal obligations.
13. How We Protect Your Information
We use reasonable administrative, technical, and physical safeguards to help protect personal information.
However, no method of online transmission or electronic storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps to protect your information from unauthorized access, misuse, loss, or disclosure.
14. Your Privacy Choices
You may have choices regarding your personal information, depending on your location and applicable law.
These choices may include the right to:
- Request access to personal information we maintain about you
- Request correction of inaccurate personal information
- Request deletion of certain personal information
- Opt out of marketing emails
- Opt out of certain targeted advertising or tracking activities, where applicable
- Request a copy of certain personal information, where applicable
To make a privacy request, contact us at:
support@ecolibraskin.com
We may need to verify your identity before completing certain requests.
15. Connecticut Privacy Rights
If you are a Connecticut resident, you may have certain privacy rights under Connecticut law, depending on whether the law applies to our business at the time of your request.
These rights may include the right to:
- Access personal data
- Correct inaccuracies in personal data
- Delete personal data
- Obtain a copy of personal data
- Opt out of certain processing, such as targeted advertising, sale of personal data, or certain profiling activities
To exercise these rights, please contact us at:
support@ecolibraskin.com
If we deny your request, you may have the right to appeal our decision by contacting us again with the subject line:
Privacy Request Appeal
16. Children’s Privacy
Our website is not intended for children under 13 years old.
We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without proper consent, we will take appropriate steps to delete that information.
Parents or guardians who believe a child has provided us with personal information may contact us at:
support@ecolibraskin.com
17. Third-Party Links
Our website may contain links to third-party websites, services, platforms, or social media pages.
We are not responsible for the privacy practices, policies, security, or content of third-party websites. We encourage you to review the privacy policies of any third-party websites you visit.
18. Social Media
If you interact with Ecolibra on social media platforms, those platforms may collect information according to their own privacy policies.
Your interactions with us on social media are also subject to the privacy policies and terms of those platforms.
19. Changes to This Privacy Policy
We may update this Privacy Policy from time to time.
Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of our website after changes are posted means you accept the updated Privacy Policy.
20. Contact Us
If you have questions about this Privacy Policy, your personal information, or your privacy choices, please contact us:
Email: support@ecolibraskin.com
Location: Manchester, Connecticut, United States
